South West Lubricants

In 1974:

Richard, a mechanic at his local Ford franchise answered an ad for a sales job with a new company. The job was selling Wynn’s to the automotive trade. At this time Wynn’s did not have a presence in the UK and the addtive trade was quite new.


For many years Richard built up the business. Supplying additive solutions direct to the garage trade.

In 1983:

Wynn’s opened its offices in the UK and Richard became the official distributor for the South-West.

In 1996:

James joined Richard in a sales role. Since then they have been growing the business.

In 2013:

SWL became distributors for Innotec. A leader in maintenance, cleaning and repair products for a wide range of industries. Innotec products represent exceptional quality

In 2018:

In order to improve workshop efficiency and offer accessible a high quality product range. SWL launch SmartRacks.